Privacy Policy
Last Updated: July 5, 2026
This Privacy Policy explains how Dusk™ (“Dusk,” “we,” “us,” or “our”) collects, uses, shares, and protects information when you visit our website, place an order, contact us, interact with our checkout, or use any Dusk™ product, digital material, or related service.
By using the Dusk™ website or placing an order, you acknowledge the practices described in this Privacy Policy.
If you do not agree with this Privacy Policy, please do not use the website or purchase Dusk™ products.
1. Who We Are
Dusk™ is an ecommerce brand selling screen-free nighttime wind-down products and related digital materials.
Our current website is dusksleep.netlify.app. We may later move to a custom domain.
For privacy questions, contact support@trydusksleep.com.
2. Information We Collect
We may collect the following types of information:
Personal and contact information:
- Name
- Email address
- Phone number, if provided
- Shipping address
- Billing address
- Order details
- Customer support messages
Order and transaction information:
- Products purchased
- Order number
- Shipping status
- Return or refund history
- Delivery information
- Fraud-prevention information
Payment information:
Payments are processed by third-party payment providers, including Shopify Payments, Stripe, or other Shopify-supported payment processors.
Dusk™ does not receive, store, or control your full payment card number.
Device and usage information:
- IP address
- Browser type
- Device type
- Operating system
- Pages viewed
- Buttons or links clicked
- Referring website
- Approximate location based on IP address
- Date and time of visit
- Checkout activity
- Advertising event data
Digital delivery information:
If your order includes the Digital Dusk Wind-Down Protocol, we may use a digital delivery provider, such as Filemonk, to deliver the file and confirm access or delivery status.
Fulfillment information:
If your order includes physical products, we may share necessary order and shipping details with fulfillment partners, such as Zendrop, and shipping carriers.
3. How We Collect Information
We collect information when you:
- Visit the website;
- Browse product or offer sections;
- Click checkout buttons;
- Place an order through Shopify checkout;
- Contact customer support;
- Request a refund, replacement, or order update;
- Sign up for emails, if email signup is offered;
- Interact with ads or tracking technologies;
- Receive digital delivery through Filemonk;
- Receive fulfillment or shipping through Zendrop or shipping carriers.
Some information is provided directly by you. Other information is collected automatically through cookies, pixels, analytics tools, Shopify checkout tools, and similar technologies.
4. Cookies, Pixels, and Tracking Technologies
Dusk™ may use cookies, pixels, tags, analytics tools, and similar technologies to operate the website, improve the customer experience, understand visitor behavior, support checkout functionality, prevent fraud, and measure advertising performance.
These technologies may be used by Dusk™ and third-party service providers, including Shopify, Meta, Netlify, analytics providers, advertising platforms, and other ecommerce tools.
We may use these technologies for:
Essential site and checkout functions:
- Keeping the site working properly;
- Supporting Shopify checkout;
- Remembering cart or checkout activity;
- Fraud prevention;
- Security.
Analytics and performance:
- Understanding which pages visitors view;
- Measuring traffic and site performance;
- Improving website layout and customer experience.
Advertising and event tracking:
- Measuring ad performance;
- Understanding whether visitors viewed products, clicked checkout buttons, initiated checkout, or completed a purchase;
- Helping us improve future advertising.
Dusk™ currently uses or may use Meta Pixel for advertising and event tracking.
Meta Pixel and similar tools may collect or receive information from our website and use that information to provide measurement services, ad targeting, and advertising analytics.
You can control cookies through your browser settings. Blocking cookies may affect site or checkout functionality.
Where required or made available by our ecommerce platform, Dusk™ may use cookie banners, privacy preference tools, or opt-out tools to help visitors manage privacy choices.
Cookies & Advertising
Dusk™ uses cookies, localStorage, pixels, and similar technologies to operate the site, understand performance, improve the customer experience, and support advertising.
Dusk™ may use Meta Pixel for advertising and performance measurement. Visitors can accept or reject non-essential cookies using the banner on the site. Rejecting non-essential cookies prevents Meta Pixel from loading on Netlify pages where technically possible.
You can reset your choice at any time by clearing browser storage for this site and revisiting the page. Dusk™ does not sell customer information.
5. How We Use Your Information
We use information to:
- Process and fulfill orders;
- Deliver digital materials;
- Provide customer support;
- Send order confirmations, shipping updates, refund updates, and service-related messages;
- Process returns, refunds, replacements, and damaged-item requests;
- Prevent fraud, chargeback abuse, and unauthorized transactions;
- Improve our website, checkout, products, and customer experience;
- Measure website traffic and advertising performance;
- Run advertising and retargeting, where permitted;
- Respond to customer questions;
- Maintain business records;
- Comply with legal, tax, accounting, safety, and regulatory obligations;
- Enforce our Terms of Service, Refund Policy, and Shipping Policy.
6. Marketing Emails
We may send marketing emails only if you opt in or otherwise give permission where required.
Marketing emails may include product updates, launch updates, offers, or brand announcements.
You can unsubscribe from marketing emails at any time using the unsubscribe link in the email or by contacting support@trydusksleep.com.
Even if you unsubscribe from marketing emails, we may still send transactional or service-related messages, such as order confirmations, shipping updates, refund updates, or customer support replies.
7. How We Share Information
We do not sell personal information for money.
We may share information with trusted service providers when necessary to operate the store, process payments, fulfill orders, deliver digital materials, provide customer support, host the website, analyze traffic, prevent fraud, or measure advertising.
These service providers may include:
- Shopify, for ecommerce checkout, order management, and store operations;
- Shopify Payments, Stripe, or other payment processors, for payment processing;
- Zendrop or other fulfillment partners, for physical product fulfillment;
- Filemonk or other digital delivery tools, for digital product delivery;
- Netlify or other hosting providers, for website hosting;
- Shipping carriers, for delivery;
- Email and customer support tools, for customer communications;
- Analytics providers, for site performance and usage measurement;
- Meta and other advertising platforms, for advertising measurement and event tracking;
- Fraud prevention, security, tax, accounting, and legal service providers.
Advertising and analytics tools may collect or receive limited device, browser, usage, and event data from our website. Depending on where you live, this may be considered “sharing,” “targeted advertising,” or a “sale” under certain privacy laws, even if we do not sell personal information for money.
We may also share information if required by law, to respond to legal requests, to protect our rights, to investigate fraud or security issues, to enforce our policies, or in connection with a business transfer such as a sale, merger, or reorganization.
8. Your Privacy Choices
You may have the following choices:
Email marketing:
You can unsubscribe from marketing emails using the unsubscribe link in any marketing email or by contacting us.
Cookies:
You can block, delete, or control cookies through your browser settings. Some site or checkout features may not work properly if cookies are disabled.
Advertising:
You may be able to adjust ad preferences through platforms such as Meta or through your browser/device privacy settings.
Privacy requests:
You may contact us to request access, correction, deletion, opt-out, or other action related to your personal information.
Contact:
9. State Privacy Rights
Depending on where you live, you may have privacy rights under applicable state privacy laws, including laws such as the California Consumer Privacy Act/California Privacy Rights Act and similar state privacy laws.
These rights may include the right to:
- Know what personal information we collect, use, disclose, sell, or share;
- Access a copy of personal information we have about you;
- Request correction of inaccurate personal information;
- Request deletion of personal information, subject to legal exceptions;
- Opt out of sale, sharing, targeted advertising, or certain profiling, where applicable;
- Limit certain uses of sensitive personal information, where applicable;
- Not be discriminated against for exercising privacy rights.
Dusk™ does not sell personal information for money.
However, because advertising tools such as Meta Pixel may be considered “sharing,” “targeted advertising,” or “sale” under some privacy laws, you may contact us to opt out where applicable.
To exercise privacy rights, contact support@trydusksleep.com.
We may need to verify your identity before completing a privacy request.
10. California Privacy Notice
This section applies to California residents to the extent required by California privacy law.
Categories of personal information we may collect:
- Identifiers, such as name, email, phone number, IP address, shipping address, billing address, and order number;
- Commercial information, such as products purchased, order history, refund history, and customer support history;
- Internet or electronic network activity, such as pages viewed, checkout actions, browser type, device type, and advertising event data;
- Geolocation information, such as approximate location based on IP address;
- Payment-related information processed by payment providers;
- Communications, such as emails or support messages you send us;
- Inferences, such as general interests or purchasing behavior based on site activity.
Sources of personal information:
- You;
- Shopify and checkout tools;
- Payment processors;
- Fulfillment partners;
- Digital delivery tools;
- Shipping carriers;
- Analytics and advertising tools;
- Customer support communications.
Business or commercial purposes:
- Processing orders;
- Fulfilling and shipping products;
- Delivering digital materials;
- Providing customer support;
- Preventing fraud;
- Improving the website;
- Measuring advertising performance;
- Running advertising where permitted;
- Maintaining business records;
- Complying with legal obligations.
Categories of third parties or service providers:
- Ecommerce platforms;
- Payment processors;
- Fulfillment partners;
- Digital delivery tools;
- Shipping carriers;
- Hosting providers;
- Analytics providers;
- Advertising platforms;
- Customer support tools;
- Fraud prevention providers;
- Legal, accounting, tax, and business service providers.
California residents may request access, correction, deletion, or opt out of sale/sharing where applicable by contacting support@trydusksleep.com.
11. Children’s Privacy
Dusk™ is not directed to children under 13.
We do not knowingly collect personal information from children under 13.
If you believe a child under 13 has provided personal information to us, contact support@trydusksleep.com and we will take reasonable steps to delete that information.
Dusk™ products must be purchased by adults.
12. Data Retention
We keep personal information for as long as reasonably necessary to operate the store, fulfill orders, provide customer support, comply with legal, tax, accounting, and safety obligations, resolve disputes, prevent fraud, enforce policies, and maintain business records.
Order, transaction, and support records may be kept for several years where needed for accounting, tax, fraud prevention, dispute resolution, or legal reasons.
When information is no longer needed, we may delete, anonymize, or securely retain it as allowed by law.
13. Data Security
We use reasonable administrative, technical, and organizational measures to help protect personal information.
We rely on established third-party providers, including Shopify and payment processors, for checkout, payment security, and ecommerce operations.
However, no method of internet transmission, storage, checkout processing, or electronic communication is 100% secure.
We cannot guarantee absolute security.
Customers are responsible for using secure devices, strong passwords where applicable, and safe internet practices.
14. Data Processing in the United States
Dusk™ currently operates for customers in the United States.
Information may be processed, stored, or accessed in the United States and by service providers used to operate the website, checkout, fulfillment, digital delivery, analytics, advertising, and customer support systems.
15. Third-Party Websites and Services
The Dusk™ website, checkout, emails, or policies may link to third-party websites or services.
We are not responsible for the privacy practices, content, security, or policies of third-party websites or services.
Your use of third-party services may be governed by their own privacy policies and terms.
16. Do Not Track Signals
Some browsers offer “Do Not Track” signals.
Because there is no consistent industry standard for responding to these signals, our website may not respond to all Do Not Track signals.
You can still control cookies through your browser settings and contact us with privacy requests.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Changes take effect when posted on this page, unless otherwise required by law.
Your continued use of the website or purchase of products after the updated Privacy Policy is posted means you acknowledge the updated policy.
18. Contact Us
Questions, requests, or privacy concerns can be sent to: